fishing-nota

A Fly Fishing Journey for Marketers

As a passionate afficionado of fly-fishing I’ve discovered many valuable lessons in its spirit and its practice .They have always been guiding principles for my business and marketing consultancy. You can easily translate this fly-fishing language into business ideas, are you ready for it? A long cast. The Negation of Brutality The first big challenge[…]

nota-surfing

Surfing on the Digital Tsunami

A massive wave of digital innovations, tools and techniques is flooding the hotel industry, sweeping traditional management practices at such a speed and intensity that it has become a huge challenge for the top management, to adapt the organizational culture, resources and strategies to this shocking new scenario. There should be no doubt that staying[…]