A Fly Fishing Journey for Marketers

As a passionate afficionado of fly-fishing I’ve discovered many valuable lessons in its spirit and its practice .They have always been guiding principles for my business and marketing consultancy. You can easily translate this fly-fishing language into business ideas, are you ready for it? A long cast. The Negation of Brutality The first big challenge[…]


Marketing de Marca o Campañas de Producto?

Cada inicio de temporada plantea el mismo dilema: Cuál es el mejor mix entre Marketing de Marca o Marketing de Producto? En definitiva, dónde colocar los recursos de Marketing? Hay todo tipo de situaciones, pero los criterios para decidir son más o menos los mismos. Lo que sigue son un par de sugerencias  que recomiendo[…]


Surfing on the Digital Tsunami

A massive wave of digital innovations, tools and techniques is flooding the hotel industry, sweeping traditional management practices at such a speed and intensity that it has become a huge challenge for the top management, to adapt the organizational culture, resources and strategies to this shocking new scenario. There should be no doubt that staying[…]