A Fly Fishing Journey for Marketers

As a passionate afficionado of fly-fishing I’ve discovered many valuable lessons in its spirit and its practice .They have always been guiding principles for my business and marketing consultancy. You can easily translate this fly-fishing language into business ideas, are you ready for it? A long cast. The Negation of Brutality The first big challenge[…]


Surfing on the Digital Tsunami

A massive wave of digital innovations, tools and techniques is flooding the hotel industry, sweeping traditional management practices at such a speed and intensity that it has become a huge challenge for the top management, to adapt the organizational culture, resources and strategies to this shocking new scenario. There should be no doubt that staying[…]


Cómo manejar una Campaña de Marketing

Las Campañas de Marketing son en general esfuerzos concentrados durante un lapso de tiempo relativamente corto, con el fin de impulsar un producto, lanzar una promoción o posicionar una Marca. Todos los días vemos a través de los medios convencionales o en los canales de comunicación digital innumerables campañas de todo tipo y color, a[…]